Working as Media Manager in Higher Education Commission, Pakistan under the auspices of Prime Minister\'s Youth Programme:
Responsible for implementing Integrated Media Communication Plans incorporating Event Management, Below the Line Advertising Activities, Media Management, Social & Print Media Management, and Campaigns on Print & Social Media.  
Responsibilities:  
Reporting directly to Special Assistant to Prime Minister on Youth Affairs in consultation with relevant Project Directors  
Coordination with relevant stakeholders for effective execution of project activities related to Public Relations, Media Management and Communication  
Managing on- spot events and media coverage of projects \' activities  
Organizing press conferences / media briefings  
Buying media (print and digital) for better outreach and awareness campaign
Drafting press releases, media briefs, talking points, speeches, and social media content
Developing liaison with media representatives around the country for better placement of news packages / stories, feature stories, editorials, and special supplements, etc. 
Responding to all queries from media representatives
Coordinating with Press Information Department, Pakistan to ensure live media coverage of the press conferences / media briefs and sports events along with timely executions of print advertisements
Following up with other sections in HEC for effective and efficient working on the assigned tasks

Worked as Head of Department in Publicity and Public Relation Section at Utility Stores Corporation of Pakistan (USC). Responsible for uplifting USC image in the eyes of media and end-users
Worked directly under Managing Director, USC
Represented USC as an official spokesperson
Coordinated with all General Managers and Zonal Managers for getting updates on day-to-day activities and sales record from all zones
Attended board of directors meetings to prepare media releases
Bought media (print, digital and broadcast) for various campaigns
Managed USC social media accounts
Developed liaison with media representatives at all level around the country for better placement of news, feature stories, editorial, etc.
Responded to all queries from media representatives regarding USC activities and initiatives
Ensuring placement of print advertisement in esteemed daily, weekly, fortnightly and special editions of publication on regular interval
Coordinating with finance, audit and other relevant departments for timely payments of advertisement agencies and vendors

Assisting in planning and implementing organizational communication and government relations to create and build positive image of the organization.
Handling organizational communication, regulatory affairs and lobbying in crisis situation.
Monitoring media (print, broadcast & online) for media coverage and accessing sentiments of stakeholders.
Analyzing requirement for advertisement & special supplements in print media(newspapers & magazines) keeping government relations intact.
Drafting press releases, editing bi-monthly HEC magazine, and inviting media personnel for press briefs and conferences.
Corresponding with article/ feature writers for providing insight about organizational development and announcements.
Responding through proper channel against ongoing propaganda against the organization.
Liaison with relevant sections of public & private sector universities to get updates relating to research and development, Offices of Research, Innovation & Commercialization and Business Incubation Centers.

Planned, devised and implemented social media strategy.
Prepared social media analytical reports for clients on weekly, monthly and quarterly basis.
Managed and monitored social media profiles on behalf of clients.
Wrote proposals to contact new clients and to retain previous business partners.
Acted as direct link in between clients and agency.
Composed and compiled presentations.
Drafted press releases as a PR initiative, on behalf of clients.

Developed and implemented marketing communication plans.
Contacted customers via phone, email and social media networks to generate new business.
Wrote creative content for company’s website and social media pages. (Facebook, Twitter)
Drafted proposals to get new clients and grab business opportunities.
Kept in touch with clients to understand their requirements on regular intervals.

Prepared sales proposals to sell airtime & target prospective market.
Coordinated with clients, vendors & advertisement agencies to ensure accomplishment of their requirements.
Identified trends and propose proactive/remedial action to manage business situations.
Coordinated with different departments on sales, marketing, customer services, and purchasing.
Consulted with marketing managers & clients to solve business related issues and ensure consistency.
Conducted official visits to other cities as per directed by top-management.